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Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote:
“Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company. It keeps ranking on the first page even after tremendous efforts we’ve made to build backlinks, so I wondered if disavowing their link to our site will help in pushing their article to the third or fourth page of results.”
I empathize with the pain apparent in this question.
When negative content about your company ranks highly in the search engine results, the most frequent response is panic.
Everyone from the CEO to the lowest level employee wants the negative content to disappear right away.
Dealing with negative items is akin to the stages of grief.
And of course, the first stage of grief is denial.
The first stage in dealing with high-ranking negative search results is usually also denial.
Denial comes from all aspects of the company.
Questions like, “How could this rank for our name?” or “This item is unfair!” are the most frequent denials we hear.
The road from denial to acceptance can be a long and bumpy one.
But the quicker a company realizes that the negative item is a reality and there is no magic bullet that will make it disappear, the quicker the problem can be...
Read Full Story: https://www.searchenginejournal.com/negative-content-how-to-deal/425048/
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