There is an overall increase of 102% for local searches and a 30% increase in clicks for directions. Much of that increase is for the travel sectors with hotel websites seeing a 99% average increase in views, a 50% increase in clicks, and a 20% increase in searches.
"Search behaviors are strong predictors of consumer purchasing habits, and as coronavirus numbers are dropping, we're seeing macro trends emerging in travel and hospitality," said Mick Wilson, VP of Customer Success, Rio SEO.
While this is a good sign for local businesses, one other report may put a damper on some business' hope for a return to normal - that's because while consumers are searching for local businesses many may only be finding fraudulent - and bad - reviews, which could hamper their abilities to find local shops.
New data out from Uberall and The Transparency Company finds that most consumers (90%) are now looking online for product or business reviews prior to making a trip to the store. Positive reviews on sites like Google and Yelp can help a shopper find the right store, but fake reviews are growing. Uberall found that 130 million fake reviews were removed from Google in 2019 and 2020.
According to researchers Google is the number one review spot, visited by about 70% of shoppers; Google also has the highest percentage of fake reviews, at just under 11%. Yelp's fake percentage sits at about 7%, TripAdvisor at 5% and Facebook at 4.9%.
"Media coverage of review fraud has been growing, but...
Read Full Story: https://www.bizreport.com/2021/11/reports-online-listing-views-up-but-so-is-review-fraud.html
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