Time to move on (from your marketing agency)? - Business Cornwall Magazine

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7 Reasons Why It Might Be Time To Leave Your Marketing Agency

With 2022 right around the corner, business owners and marketing departments are staring into a digital world without tracking cookies, a vast array of opportunities with the Metaverse and are grappling with a more competitive digital landscape in which they compete for new customers.

Digital marketing agencies can provide support, guidance and growth. A good digital marketing agency invests in its own team’s knowledge and skill set on a weekly basis.

However, sometimes complacency can set in, communication between agency and company drops and digital marketing campaigns become dated.

As the CEO of Marwick Marketing, a 23 person Premier Google Partner Agency, and SEO coach for Unlocking Potential, I’ve seen it all over the last 12 years.

I thought it was time to share my seven top reasons why it might be time to switch up your marketing agency.

1 – Reporting

If your monthly reports simply show the “after effects” as results, for example; website traffic, clicks, cost per click, new users, top pages etc. – but doesn’t include what work was done, what did the agency learn from the past month, how the agency intends on increasing the return on investment – then your reporting is incomplete.

2 – Geek Speak

If you ask your agency a question and don’t understand the answer, the agency is not doing its job. A good marketing agency should humanise the language used in digital marketing and provide you with...

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