Content. Links. RankBrain.
These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). Given that much of search engine optimization centers around getting lots of good links to and from your website, it's essential to learn how to make these links work for you.
In this article, we discuss what external linking is and why you should do it. We also reveal seven external linking best practices. At the end of this article, you'll know how to use external linking to help your content appear higher on the search engine results page.
When should you link to other sites in SEO?
External links are hyperlinks that direct readers to a website other than your own. On the surface, using external links seems counter-intuitive-these links take people away from your website, after all. However, as we shall see later in this article, it's one of the most essential sources of ranking power you can ever use.
What is an external linking strategy?
An external linking strategy is a process of following external linking best practices to benefit your website. When implemented correctly, an external linking strategy can lead to a high ranking position for your content.
Four Benefits of External Linking
Linking to outside websites, when done right, offers several benefits:
1. External linking improves your credibility.
When you add trustworthy and relevant website links to your content, it improves the credibility of your...
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