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Saturday, May 4, 2024

Google On Embedding Videos On Your Pages: Speed Vs Video Ranking - Search Engine Roundtable

Last updated Monday, November 8, 2021 07:41 ET , Source: NewsService

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Embedding videos on your pages can slow the page down and cause your Core Web Vitals scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with Core Web Vitals can cause the videos to not be ranked in Google Video search. John Mueller of Google discussed these pros and cons and some solutions in this past Friday's SEO hangout at the 5:11 mark into the video.

In short, an SEO said she manages a blog and to improve the Core Web Vitals, she tried to implement the video using a lazy loading method within a facade. The solution they implemented was to use the facade and then the iframe would dynamically be injected when the user clicks the play button on the video. That did improve the Core Web Vitals metrics but it led to Google removing the videos from Google Video search. She said "so if I search for the page and I go to video search it doesn't appear there." She asked John Mueller what can be done to ensure Google finds the video?

The short answer John gave was that this is an issue; the debate between having awesome Core Web Vitals scores and then making sure your videos rank. John said "I have had feedback from the video search team telling us like we shouldn't tell people to do this because it causes problems like that." Problems where Google won't index and rank the video. John added "I'm kind of torn...



Read Full Story: https://www.seroundtable.com/google-videos-embed-speed-vs-video-ranking-32377.html

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