Why Some Sites Lose Rankings in Core Update - Search Engine Journal

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Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. His main point was to rule out random spammy backlinks or technical issues as reasons why a site would lose search visibility after a Google core update.

Then Mueller explained what a core algorithm is mostly about and where affected sites should focus their attentions in order to better understand what kinds of changes might be needed.

Website Lost Rankings in July 2021 Core Update

The person asking the question related that they have three online pharmacies in Switzerland. One of the sites received a significant number of random spammy backlinks, backlinks for which they weren’t responsible for.

He mentioned that in a previous conversation John Mueller had reassured him that Google could deal with those links.

Nevertheless, the site lost search rankings and traffic after the July 2021 Core Update, while the other two sites doubled their traffic and visibility.

They tried fixing the site by addressing technical problems and also uploading a disavow file but the site never improved and continues with a reduced search presence.

The person asking the question asserted his belief that they lost rankings in the core algorithm update...

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