Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads.
In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy.
1. Create a list of terms you believe prospects are searching
Before you start doing any research or investigating search volume, create a wish list of keyword phrases. Ideally, this will be around 20 keywords but can be longer if you have a large B2B website with a variety of products and services.
The list is a starting point and should include terms that you believe people are typing into search engines to find the products or services your firm provides. If possible, get input from multiple departments at your firm, including your sales and customer service teams as they speak to clients on a regular basis and are familiar with terms the clients and prospects are using.
2. Do competitive research
Once you have your wish list, check out what keywords your competitors are targeting. We recommend identifying 3 – 5 competitors who offer almost exactly the same products/services or at least a majority of what you offer. There may be key differentiators, like price or quality, but choose firms that prospects will view as similar to your firm.
Poke around on their websites...
Read Full Story: https://www.business2community.com/seo/a-5-step-process-to-choose-the-right-keywords-for-your-seo-strategy-02440427
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