Anytime there is a major algorithm update, Google always points SEOs to their Webmaster guidelines. When was the last time (if ever) that you read through those guidelines? In this video, I’ll do an introduction to the most important concepts found in Google’s Webmaster guidelines.
Read the guidelines here: https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines
Video Transcript:
In this video, we’re going to be doing an introduction to Google’s webmaster guidelines. Google is constantly changing. It’s been one of the most active summers, if not the most active summers, when it comes to updates that Google’s actually telling us about and admitting and saying, “Hey, doing some new things here.”
It started in June and it’s really carried through into November where we just saw the anti-spam update. The next iteration of that released just a few days ago before creating this video. Now, one of the things that Google always does is they always say, “Check out our webmaster guidelines,” or “We encourage to follow our best practices for search.”
One of the things that I’ve noticed is many people actually haven’t read those guidelines and don’t take the time to look through them and understand what Google’s looking for. We look to SEO sites and all of these other places to learn things about search and how to optimize our pages, but it’s really important that we look at what Google is saying and reading their content, and even sometimes reading between...
Read Full Story: https://www.business2community.com/brandviews/shelley-media-arts/an-introduction-to-googles-webmaster-guidelines-02441222
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