For the High Street agent who is juggling completions and compliance, digital marketing can feel overwhelming to the point of ignorance. Others simply don’t have the time or the resources to undertake the learning, implementation and monitoring required to run successful online campaigns. Many don’t have a bottomless pit budget either, so they need to spend wisely.
We’ve spoken to industry experts to distill what’s available, picking out the ‘easy wins’ for agents to pursue. Granted, our contributors couldn’t always isolate the ‘just one thing’ an agent should select from the digital marketing pack but what follows is a relevant snapshot that narrows down the often-perplexing field.
Easy wins with property listings
Probably the easiest digital marketing method to understand is portal listings but merely uploading a property is not enough, especially when everyone is in the same marketplace. “Quite simply, more clicks equals more leads, more instructions and more sales,” says Lee Wainwright at FocalAgent, when explaining why agents should upgrade their portal efforts.
Lee is steadfast in his view that professional photography will make a listing stand out from the crowd, but he adds that video can’t be overlooked. “Video is the new best-in-class digital marketing asset, providing another level of immersive content in a format that is quick to access and super engaging. The general public are consuming 20-30 mins of video per day and people are increasingly expecting this...
Read Full Story: https://thenegotiator.co.uk/easy-does-it/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
