Like it or not, Google has a lot of power over your business, which is why it’s so devastating when our rankings drop. In fact, 61% of marketers say that SEO is their number one marketing priority.
Luckily for you, your website doesn’t have to stay down. Let’s talk about why your Google rankings may have dropped and how the right company marketing strategy can help.
Common Reasons Why Google Rankings Dropped
There are many reasons why your website’s rankings could have dropped on Google. It’s one of the only things that is guaranteed to happen in an SEO strategy, and it will happen to every site at some point. Here are some of the most common reasons for it.
Updates
When Google’s algorithm updates, it usually isn’t the end of the world like some blogs will make it seem. The updates are usually gradual and likely won’t cause devastation to many websites.
However, there are circumstances where the algorithm gets more sophisticated at determining paid backlinks and other taboo trends in the SEO world. If your website is guilty of violating Google’s wishes, then an update will be more likely to affect your site.
There are other circumstances where an update could drop your ranking, but it is unlikely to be too substantial unless it was something Google deems as serious.
Recent Website Changes
Google gets a little confused when there are major changes to a website at once, so if your changes were designed to improve your SEO, then the drop should only be temporary. Especially...
Read Full Story: https://www.business2community.com/content-marketing/did-your-google-rankings-drop-heres-why-02441150
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