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Fresh content helps you rank better in Google’s organic search results.
That’s the claim – you’ve probably heard it quite a few times in SEO.
But is it true, false, or “it depends”?
Read on as we dive into the idea of content freshness as a ranking factor.
The Claim: Fresh Content As A Ranking Factor
New or fresh content on your website helps you rank better because… science?
First, let’s think about freshness. One dictionary definition defines it as “the state of being recently made or obtained or not having decayed.”
Well, then you have to think about how we’re defining “recently” here, as this will vary depending on the topic. Or the industry. Or the niche. Or some other factor.
Think about it, how fresh is this article?
Are you reading it the day it was published? A week later? A year later?
Is it still “fresh”?
Other questions we could ponder and debate about freshness:
- Can only brand new content be considered fresh?
- Does freshness only impact trending topics (news/events)?
- Will updating existing (AKA, old) content make it “fresh?”
- Does user search behavior determine whether a query is “fresh” or “stale?”
Okay, okay, that’s a lot. Where are we going with all this?
The point is that there are a lot of misconceptions about what fresh content is...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/fresh-content/
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