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Whether you like to plan ahead or are rushing around at the last minute like the rest of us, boosting holiday sales is essential for ecommerce sellers of all kinds.
Total retail sales worldwide are expected to rebound to pre-pandemic levels this holiday season, surpassing $25 trillion USD.
E-commerce will build on its massive growth of 25.7% of total sales in 2020 with another projected gain of 16.8% this season.
How can you carve out a bigger piece of that $4.9 trillion pie?
In this column, you’ll find nine of my favorite tips for boosting ecommerce sales during the holidays. These are proven tactics I use brands I invest in with my own money, as well as client companies.
See what you can take away from these top marketing tips to boost your own ecommerce site’s holiday sales this year.
1. Share Your Last Day To Ship
There are multiple ways to do this.
You can place a sitewide banner across your header and have a text link that says, “Click here to see the last day to ship,” and show a grid with each holiday’s dates, for example.
The goal is to let your potential customer know that if they shop with you and purchase today the product will arrive in time.
You could try doing a deal of the day with a top item for the specific holiday they are looking...
Read Full Story: https://www.searchenginejournal.com/ecommerce-website-holiday-seo/407315/
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