Google's John Mueller confirmed again that bolding words and "important points on a paragraph" does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn't help, John explained.
This came up at the 40:23 mark into the video where at the end, John said "So if you want to kind of like simplify it to to one word answer. Does bolding important points on a paragraph help the SEO? Yes it does."
I like how John summed up his answer at the end, kinda like an audio based bold tag where he said bolding words or paragraphs does help with SEO in short.
Here is the video embed:
John also mentioned this Matt Cutts video from 2013 on bold and strong tag:
Here is the transcript from John's answer in the new video above:
Someone was arguing that bolding important parts in a paragraph can boost your SEO does it?
Yeah. I think this is something that comes up every now and then I double checked before the session actually and Matt Cutts did a video I think in like 2012 or something around that. About bolding and strong in on pages. So usually we do try to understand what the content is about on a web page and we look at different things to try to figure out what is actually being emphasized here. And that includes things like headings on a page but it also includes things like what what is actually bolded or emphasized within the text on the page.
So to some extent that does have a little bit of extra value there in that it's a clear sign that...
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