SEO is a vital part of your business’s digital marketing efforts. It is the process of optimizing your website and content connected with it to rank higher in search engine results pages (SERPs). When this happens, you get more organic traffic, leads, and sales without needing to advertise.
SEO helps companies, both small and large reach their customers at the right time when they are looking for a certain service or product. If your website ranks higher than your competitor’s sites, you are likely to get more business.
As simple as SEO sounds, it can become quite tricky for anyone who is new to the world of digital marketing. However, if you’re looking for ways to increase traffic and improve your online presence in your specific location, this article is perfect.
This simple guide to Local SEO will give you tips and tricks that work.
What is Local SEO?
Local SEO can be defined as a method of optimizing your website so that it ranks higher on localized search engine results pages (SERPs). This SERP optimization is based on several factors, such as the geographical location and language of the person searching for your products or services, proximity to them using their search engine location setting, and even time of day.
For example, if you’re looking up a dry cleaner on Google Maps during lunchtime, then some businesses closer to you would be displayed first than those who aren’t as close by.
This is why you should pay attention to the keywords and phrases that your...
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