Increasing your visibility across Google is key to growing your travel agency's inbound business, said presenters at a workshop on leveraging the power of social media to enhance Google My Business profiles during the Dream Vacations annual conference onboard Celebrity Apex.
"Social media is not only about engagement. It's also about visibility and having customers be able to find you in Google search results," presenter Jessica Hernandez said. "Your Google My Business profile is an essential digital platform to put your business on the map, literally."
What Is Google My Business?
First thing's first. Though people use the terms interchangeably, Google My Business (GMB) is not the same thing as your Google business listing. It's a free tool that enables business owners to optimize that listing (also called a business profile). Using Google My Business, you can post content, show and respond to customer reviews, answer questions, and even set up a chat feature on your listing.
But, why is doing any of that important? Isn't just having your business listed with contact information enough?
When someone goes onto Google to find a travel advisor, Google serves up local agencies in the search results first. But it doesn't go alphabetically or by distance. Google prioritizes businesses that it deems active and it makes that determination by looking for things like recent reviews and activity on your Google business profile.
"The Google algorithm likes to see that you're...
Read Full Story: https://www.travelmarketreport.com/RetailStrategies/articles/How-to-Optimize-Your-Google-Profile-for-Business-Growth
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