Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through rates. Not to worry, this can be fixed with a bit of tweaking, and if all else fails, a 301 redirect.
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic. The reasons are not entirely clear, but the result is that you are not getting the traffic you want. The only way to correct or tweak things is to use a variety of search engine optimization (SEO) techniques.
How to Improve Page’s Ranking for a Specific Keyword
1. Evaluate User Intent
Thinking about the goal a searcher has when they type a search term in Google. You want to evaluate whether or not the keyword has a particular purpose, such as:
• Is the keyword intended to be transactional? Is the goal to buy something?
• Is the keyword intended to be navigational? Is the goal to find a particular page or website?
• Is the keyword intended to be informational? Is the goal to find information to answer a question or conduct deeper research?
The point is that the keyword should be in tune with your intentions, and if it is not, therein lies a potential problem with the wrong page...
Read Full Story: https://www.biggerlawfirm.com/you-can-fix-wrongly-ranked-pages-for-your-law-firm/
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