Arya discusses key trends that govern how SEO can be better utilised by businesses.
Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that are related to your business in search engines such as Google, Firefox, Bing. Yahoo, etc. This is facilitated by the result pages that pop up when a person types a particular keyword in relation to their search. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does it work?
Major search engines such as Google and Yahoo use virtual bots to crawl through different web pages, collecting and analysing data that is then refined into an index. This index acts as a bank of information that possesses data collated from web pages. The algorithms within this index then categorise the collected data by filtering the information that is requested by the user. The final results page is a result of hundreds of ranking factors or signals, determining the order of the pages that should appear in the search results for a given query. This intensive process is carried out in helping the user find an exact match to their keyword search. The success of your SEO depends on how user/keyword-friendly your website data is.
How important it is from a marketing perspective
SEO plays a critical role within digital marketing because...
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