Marketing 101: marketing basics for small business owners - TechRadar

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It's an exciting time. You've just launched your new business—you've created the perfect products and services, built your website, and worked out how you're going to serve your customers.

But, you still have a few questions: How do you get your message out there? How do you attract people to your website? How do you get them to buy?

It's all about small business marketing. In this "Marketing 101" guide, we'll walk you through these key areas:

• Understanding why you need to market your website and business
• Figuring out the main marketing channels and if they're right for you
• Finding the best tools and software to enhance your marketing
• Doing your marketing yourself or working with an outside company
• Tracking your results and tweaking your approach

You'll learn how to get your message out to people who need your products and services. The best part? Marketing isn't just for big companies with huge marketing departments. With the right strategy, planning, and tools, you can do it yourself—and get fantastic results.

Let's get into it.

Marketing 101: Understand why you need to market your website and business

Marketing is the way that you create awareness of your products and services, communicate the features and benefits, and get people to buy from you. You can achieve this in many different ways, depending on who your customers are, your business niche, what you sell, and if you want to market locally, online, or a combination of the two.

You need...

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