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If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other?
And can you use the anchor text in your internal links to signal to Google which keywords you’d like to rank for?
What about an external page linking to your page twice – does the second link pass as much PageRank as the first?
These are all questions triggered in conversations about first link priority.
There’s a bit to unpack here, so let’s get right to it.
The Claim: First Link Priority As A Ranking Factor
There are two separate issues here that have been associated with the term first link priority at various points over the years:
Internal First Link Priority
If Page 1 on your site links to Page 2 on your site twice, Google only considers the anchor text of the first link in ranking Page 2.
Therefore, if you want a specific page on your site to rank for [red hot bananas], you’ll make sure [red hot bananas] is used as anchor text in the first-appearing link from Page 1 to Page 2.
External First Link Priority
When YourWebpage.com links to MyWebpage.com multiple times, Google counts the first link and ignores every other link after that.
(This is the theory that appears in a Featured Snippet on the term today, so to...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/first-link-priority/
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