Optimizing your Google business listing (officially known as the “Business Profile”) can increase your searchability and visibility online. Once potential customers see a complete business listing filled with details and all the info they are looking for, you are more likely to convert them into buying customers. We will tell you how to make that happen by sharing several tips for Google business listings that you can use to optimize your profile and ensure nothing is missing.
Google Business Listings Explained
Although you have probably already seen them after using the popular search engine, Google business listings sit on the side of the search engine results pages (SERPs). Instead of having to click anything or visit a website, the Business Profile shows you all of a company’s essential info, such as its:
- Name
- Address
- Phone number
- Website
- Hours
- Category
- Description
- Reviews/ratings
- Frequently asked questions and answers
- Photos
If that little blurb is complete and showcases all of the info listed above, you will have a great chance of building trust and gaining a customer, even if they do not click anything else.
Beyond increased conversions and engagement, an optimized Google business listing can also improve your ranking. This is crucial for gaining an edge over the local competition, because the higher you rank, the more potential customers will see your business’ relevant info.
Now that you have a better understanding of what the Google Business Profile is, let’s...
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