Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons - Business 2 Community

Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google.

PPC is arguably the most powerful channel available to digital marketers because it presents your brand to potential customers at the top of the search engine results page ahead of organic listings.

By incorporating PPC ads into your digital strategy, you’ll be able to develop coherent marketing campaigns across multiple channels and ultimately attain a single brand voice. And by establishing a presence in your industry, you can continuously remain first in mind with your target audience.

This article will give an overview of what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line.

What is PPC in Marketing?

PPC, or Pay-Per-Click marketing, is a method of digital advertising where the advertiser runs an ad on a specific network or platform and pays every time the ad is clicked. The most widely used PPC platform, Google Ads, generates about 37.2% of the US net digital ad revenue, with Facebook trailing behind at 22.1% and having about 4 million advertisers using their services.

You’ve likely seen PPC advertising displayed within the SERPs of your searches.

These ad campaigns can target specific keywords users may search for and demographic data leading to audience segmentation. They can also be created to achieve multiple...

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