Google Search Console (GSC) is a free tool that lets you see in-depth information about your website’s status on Google’s search engine and fix problems that your site may have appearing in Google’s search results. If you have been around SEO spaces for a long time, you may also know it by its previous iteration, Google Webmaster Tools.
GSC contains a host of valuable data regarding your site’s Google search performance, indexing status, links, etc. All this data is presented in highly configurable reports, which you can compare and contrast to get more insight on how well your site is doing in Google’s search results.
In this article, I’ll explain what Google Search Console is, why it is one of the most important tools SEOs use, and how any businesses with an online presence can leverage its potential and use it to gain a leg up on their competition.
Why Google Search Console Matters in SEO
Google Search Console can improve SEO in four major ways:
Google Search Performance
GSC shows how often your site appears on Google Search measured as “impressions”, how many clicks your site gets on Google Search, your site’s click-through-rate (clicks divided by impressions), what keywords you’re ranking for, and how well your site ranks for certain keywords.
You can then use such data to find high-performing keywords and model your content around such keywords to rank higher.
It doesn’t matter how good your content is or how optimised your metadata is if Google can’t find...
Read Full Story: https://www.business2community.com/seo/a-small-business-guide-to-using-google-search-console-02443206
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