Thursday, December 2, 2021

Lightbox Search Identifies Foul Google Search Results for Fowl Manufacturer Butterball - Quality Assurance & Food Safety

Last updated Wednesday, November 24, 2021 14:14 ET , Source: NewsService

Editor's note: The following from Lightbox Search serves as a cautionary tale.

NEW YORK — Tens of millions of Americans will cross over the river and through the woods to grandmother's house for the cherished turkey dinner on Thanksgiving. Our venerable holiday tradition will be busier than ever after Covid threw a (turkey?) wrench into plans last year. Now, online searches will no doubt be the first step for many of those millions to find what fowl to put on their dinner tables on Thursday.

The least favorite time of year for turkeys is when many of us pick up this year's bird ahead of the annual feast. First-time turkey cooks, as well as price checkers and recipe seekers, will no doubt consult the world's greatest authority and largest wealth of information — you guessed it — Google.

"These folks piqued our curiosity at Lightbox Search," said Jesse Jacobs, chief technology officer of the tech platform. "We spent the past week monitoring five of the most popular brands of turkeys with our breakthrough tech platform and discovered there were four lukewarm winners, and one cold loser."

"Our subjects were Jennie-O, Perdue, Honeysuckle, Shady Brook and Butterball. Using Lightbox Search, we ran an automated monitoring campaign that analyzed each brand's daily page one of Google," Jacobs pointed out.

Fueled by an enhanced artificial intelligence system, Lightbox Search analyzes Google content for sentiment, website type (such as e-commerce or review) and SEO strength....

Read Full Story: http://www.qualityassurancemag.com/lightbox-search-identifies-foul-google-search-results-for-fowl-manufacturer-butterball.aspx

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