A look at what low value content is, how to identify any that isn’t adding value to your search ranking (or possibly hurting it) and a 9-step guide on how to improve it.
Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website.
Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good. At the very least, low-value content is a drain on your marketing budget because fewer people will see it and even fewer will take action. The thing is, every site has low-value content but, in this article, we explain how you can boost these pages and turn them into high-value, high-performance pages.
What counts as ‘low-value’ content?
Google wants users to find the answers they’re looking for so they keep coming back to the search engine as their primary source of information. However, it also wants to maximise the time users spend within the search experience and your pages are an extension of this.
Even if users may benefit from accessing information as quickly as possible, it’s more important to Google that they feel satisfied by the search and discovery process. So Google wants to see users engage with your content and interact with your website (as do you).
The key characteristics Google is looking for from high-value content are:
- Relevance: Content...
Read Full Story: https://www.business2community.com/content-marketing/9-step-guide-on-how-to-improve-low-value-content-02443494
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