×
Saturday, January 22, 2022

Expired Domains And Google Ranking Bonus? - Search Engine Journal

Last updated Friday, November 26, 2021 21:29 ET , Source: NewsService

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.

Try For Free

In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles expired domains.

Parked And Expired Domains

An expired domain is a domain that’s been previously registered but was allowed to expire and it returned to the general pool to be registered by someone else.

A parked domain is a domain that is registered but is not being used.

When many people buy an expired domain from a domain broker, what they’re really buying is a parked domain that had previously been registered.

Authority Of Expired Domains?

The person asking the question wanted to know if there was any “authority” left over from a parked domain that would cause Google to speed up the indexing and ranking of the domain.

While Mueller did not address the issue of website authority in his answer, he has in the past vigorously denied that Google uses any kind of metric that represents authority.

This is the question:

“I have a domain that hasn’t been used in four years. The blog I had was doing great in its niche. But because I didn’t want to sell it I deleted all the content and left the domain parked.

I want to revive the content on it but I want to...



Read Full Story: https://www.searchenginejournal.com/expired-domains-and-google/428522/

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.