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Wednesday, November 27, 2024

Google drops its mobile-first indexing deadline, leaves it open-ended - Search Engine Land

Last updated Friday, November 26, 2021 10:10 ET , Source: NewsService

Google’s mobile-first indexing deadline is no longer a deadline and it decided to leave the “timeline open for the last steps of mobile-first indexing,” John Mueller of Google said on the company blog. Previously, Google postponed the deadline from September 2020 to March 2021, and that deadline came and past.

No timeline. Now, Google said there is no specific timeline, instead Google said the search company “decided to leave the timeline open for the last steps of mobile-first indexing.” Google added currently Google does not “have a specific final date for the move to mobile-first indexing.”

Why no deadline. Google said the deadline has been removed because after “analyzing the sites that are not yet indexed mobile-first” the company “determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they’re facing.”

Google added that these “sites were facing unexpectedly difficult challenges and we wanted to accommodate their timelines.” Thus it was to be “thoughtful” of these sites and not move them over until they are ready.

Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Then in July 2020, Google moved that deadline once again to March 2021.

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Read Full Story: https://searchengineland.com/google-drops-its-mobile-first-indexing-deadline-leaves-it-open-ended-376487

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