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It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all.
However, unless you are selling products online or generating leads, it can be difficult to show what digital marketing and advertising as a whole are bringing to the table.
It can take quite a while to prove the value of your efforts, as well.
Measuring your online brand lift is over time is a great way to show that your efforts should be worth staying the course.
This can also be a valuable exercise in a rebrand, as it can help you understand how well the online public has understood and accepted your transition, through web searches and mentions of your brand.
There are plenty of tools and methods to help you gauge how well your brand is resonating and what potential lift you may be experiencing.
In this column, you’ll find helpful tips on four elements you should include in your brand lift measurement.
Best of all, each of these requires only completely free tools you may already use for other parts of your digital marketing strategy.
1. What’s Your Brand?
What do people actually call you? The reason I ask is that what you call yourself as an organization may not be what your...
Read Full Story: https://www.searchenginejournal.com/measuring-brand-lift/428199/
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