Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page.
Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites may also be difficult to interact with, or take ages to load.
Regardless of the reason, visitors who leave a website prematurely can’t become leads, and leads who leave a website without engaging with it can’t be nurtured and converted into customers.
In this article, you will find the four top ways you can reduce your store and page bounce rates, including:
- Improving Speeds
- Making Your Store and Pages Responsive
- Including the Right Information on the Right Pages
- Reviewing Your Top Channels
But first, let’s take a deeper look at what bounce rates are and why they’re important for online stores.
eCommerce Bounce Rates 101
Before we get into specific tips on how to reduce it, let’s start by figuring out what classifies as a high bounce rate and why it matters.
First of all, what constitutes a high bounce rate?
This depends on the type of content that dominates your website (the purpose of your website). Blogs and news websites have the highest bounce rates at around 65–90%. This is perfectly understandable as people search for some information, find it, and leave.
eCommerce and retail websites, on the other hand, average the lowest bounce rates (20–45%), at least...
Read Full Story: https://www.business2community.com/ecommerce/4-ways-ecommerce-sites-can-reduce-their-bounce-rates-02444143
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