Benchmark Your Conversion Rates Vs. Your Industry
The holidays are often thought of as retail season, with shopping at the top of everyone’s minds whether you’re buying or selling products on promotion for Black Friday and Cyber Monday.
While not untrue, this period also represents the start of a peak season for another large vertical – namely Health and Wellness.
Many Health and Wellness advertisers are headed into a peak season that starts around the holidays and stays on through the New Year and into Q1 – albeit, for slightly different reasons.
You do have Health and Wellness advertisers that may be running Black Friday and Cyber Monday deals, such as those selling OTC, vitamins and supplements, beauty, or CPG products.
But you’ll also see Health and Wellness advertisers that get a surge of searches during this period because they are in the “Use Them or Lose Them” medical benefits category (such as dentistry or vision, for example).
Diet and Fitness advertisers will also start ramping up for their early 2022 peak season in anticipation of the “New Year, New You” (NYNY) traffic they’ll experience starting in January.
Even Senior Living facilities will start to see an increase in traffic in Q1 after family members return home from seeing loved ones over the holidays.
Here are some quick tips and housekeeping audits to get your ads to serve the right message to the right audience at the right time, and make the most of the holidays this season.
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Read Full Story: https://www.searchenginejournal.com/health-wellness-holiday-marketing/427729/
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