Move your business forward with content marketing
Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit.
Hey, wait didn’t we already write something about this?
Why isn’t this blog post ranking on Page 1 for anything yet?
Should we update this content or create a new one?
These are common questions when working on a content team. If you find yourself asking these questions, it might be worthwhile to take a step back and conduct a content audit.
In dealing with enterprise clients, I always try to do a content audit at the beginning of the engagement and then continue to run these every quarter.
The reason I want to do a content audit at the beginning of the partnership is to better understand what content is performing well organically and what content on their site might need a little bit more love.
This is also helpful for a content team to review the performance of all the content they’ve written or that exists on their site.
It provides a 30,000-foot view of our site as sometimes we get so stuck in the weeds we lose sight of the bigger picture or can’t recall what we’ve done in the past.
As a content team, we might already be bucketing or categorizing our content into different themes, personas, and categories.
In this article, we’ll focus on how to bucket content during an audit in a way that will help you understand what to do with it in the future.
There are several options we might have after...
Read Full Story: https://www.searchenginejournal.com/content-audit-priorities/427902/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
