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Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.
Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions.
There are signs of life as people start to travel again with the pandemic abating in some states and countries.
But user behavior has nevertheless changed dramatically, so hotel brands must shift their SEO strategies to drive incremental bookings, traffic, and revenue if they hope to acquire travelers now and in the near future.
Here is a list of strategies, tactics, and tools to help accomplish that goal with SEO best practices for hospitality in 2022 and beyond.
Prioritize Destinations Through Data
For prioritizing locations and making sure your hotel is ranking in top positions, look no further than Destination Insights with Google.
In the travel industry, where people are going is particularly important. Let the data tell you this, so you can compare trends and focus on making sure you have great visibility for those destinations.
For example, the top destination in the U.S. from 09/03 to 11/19 was Las Vegas.
If I were working with a...
Read Full Story: https://www.searchenginejournal.com/hospitality-seo-best-practice/428767/
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