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Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads.
How will a paid search engine, with an ad-free experience, change SEO and the search landscape?
Sridhar Ramaswamy, Chief Executive Officer of Neeva, joins Loren Baker to discuss the impact this may have on users and SEO professionals.
Neeva is all about reimagining search, which means creating a product that takes customers’ personal preferences into account. Their goal is to focus on their customers and the content they want to see, not what advertisers want them to see.
If you approach your marketing with this model in mind, you could uncover new opportunities to strategize for your brand and clients. Listen to this podcast to learn more.
We wanted to create a product that was just simply about users and giving them access to high-quality information. To a certain extent, this is like a throwback to how things were 20 years ago. Neeva is completely ads-free, no affiliate links with a small subscription fee.–Sridhar Ramaswamy, 01:18
About search being free – if anything is free, you may not be paying for it from the money from your wallet but you’re paying for it in other ways. With...
Read Full Story: https://www.searchenginejournal.com/neeva-search-without-ads/429109/
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