Google is constantly changing, evolving, adapting, and updating. This is a fact I have seen first-hand after several decades in the marketing realm.
Unfortunately, all these changes and updates have caught many businesses unaware, leaving them facing the consequences of being uninformed.
One of the biggest changes that have occurred in the last few years is local search and SEO in Google. Keep reading to learn about some of the biggest changes and updates that have occurred so you will know what to do to ensure your website is still being found.
Improving Local Review Quality
Today, reviews are grouped together by topic. This update was mentioned on a timeline, and you can see there is a badge in place for the reviews.
Google is also starting to reorganize the way third-party reviews are presented.
Third-party reviews are still as important as the ones displayed in the knowledge panel. They are showing up in organic searches, which means you need to figure out where you stand.
It's estimated that 45% of the updates were related to local SERPs. The changes show how important it is to have recent reviews, third-party reviews, and reviews featuring relevant comments.
The reviews' relevancy, recency, sources, and topics all play a role in how the local SEO algorithm ranks them. As a marketer, you must understand where your clients stand for each of these factors and ensure quality reviews are created.
Edit Knowledge Panels Using Off- and On-Site Sources
Google has been working...
Read Full Story: https://www.inc.com/peter-roesler/tips-to-adapt-to-latest-local-seo-changes-made-by-google.html
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