The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for dealerships to implement effective digital retailing platforms to support the new customer of today.
To identify what draws these shoppers to a dealer's website and how to keep them engaged, Dealer Marketing Magazine interviewed Lyamen Savy, Founder & CEO at 321 Ignition. She explains why it’s critical for dealers to optimize their websites and monitor their search/SEO strategy — not just today, but constantly.
Dealer Marketing Magazine: How have you seen dealership websites change over the last 5 years and are there any important lessons that have been learned that dealers should be aware of going forward?
Lyamen: Dealership websites haven’t kept pace with websites in other industries for many years and that’s part of what inspired the idea for my company, 321 Ignition. As I was doing research on what was currently available to dealers from their website providers, I was shocked. There wasn’t a single mobile-first website provider even though the large majority of dealership website traffic is on mobile. The other thing I noticed was how the industry was very segmented with few companies offering integrations and no one discussing their partners. My previous experience at Microsoft helped me to really understand the power of partners. When I was developing our company, I knew we needed to be mobile-first, customer-first,...
Read Full Story: https://www.dealermarketing.com/dealership-websites-embracing-implementing-change-an-interview-with-321-ignition
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