Dozens of businesses, irrespective of their size or the industry they operate in, have been affected by the consequences of the Covid-19 pandemic. This alone is enough to suggest that there has been a shift in consumer behaviour; a majority of those who preferred shopping in physical stores have now changed their minds and heavily rely on online stores for various shopping requirements.
We all know that the Covid19 pandemic is far from over as of now, with the new variants posing new threats. Businesses have been forced to rethink their marketing strategies, as over 60% of B2B marketers reported that organic traffic generates better and more leads than any other source.
Who could be better than someone in the field ever since the advent of digital marketing in India? We decided to delve deep into how digital marketing has changed the way brands started reaching out to their customers as the pandemic began. We reached out to Navneet Kaushal, the CEO and founder of India's award-winning SEO Agency PageTraffic, to understand how brands can stay relevant to their customers and continue making sales in the post covid era with SEO.
Navneet started with some interesting stats. 80% of significant purchases begin with online research, even if the purchase is completed in stores. There have also been reports that the intent to shop in physical stores has gone down 7% in Italy and the UK and 8% in Spain. These statistics indicate that this behavioural shift to online shopping is...
Read Full Story: https://www.outlookindia.com/website/story/outlook-spotlight-seo-brands-need-it-more-in-post-covid-era-says-navneet-kaushal-ceo-pagetraffic/404022
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