Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you to raise brand awareness, boost website traffic, and increase your revenue. However, to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and SEM.
Marketing professionals often use the terms SEM and SEO interchangeably. However, these strategies are different, and you need to know their differences to manage your search marketing campaign better.
This post will discuss the similarities and differences between SEO and SEM. But before tackling them, let us first familiarize ourselves with these terms.
What is Search Engine Optimization?
Google Knowledge Graph defines search engine optimization (SEO) as the process of optimizing the traffic to a website by making it appear on the first page of the results list of a search engine called search engine results pages(SERP) during a search query. SEO is part of SEM.
Brands employ organic methods to rank high in SERPs in an SEO campaign. You can use several SEO strategies to increase your visibility to search engines like Google during their searches. Experts usually group these SEO techniques and tricks into three categories, namely:
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Technical SEO
– Technical SEO involves the strategies to improve the technical aspects of your website to optimize its foundation and backend structure. Among the website aspects tackled by these procedures are...
Read Full Story: https://www.business2community.com/seo/3-differences-between-seo-and-sem-in-digital-marketing-02445635
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