Saturday, January 22, 2022

Google's Efforts On Inclusive Language In Search - Search Engine Roundtable

Last updated Wednesday, December 8, 2021 07:41 ET , Source: NewsService

Google's John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search - a topic we briefly covered only once before over here. The short version of this 30 minute podcast is that Google Search will automatically handle inclusive language, like it does with any new type of terms or slang used.

The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google.

Inclusive language aims to avoid offense and fulfill the ideals of egalitarianism by avoiding expressions that express or imply ideas that are sexist, racist, or otherwise biased, prejudiced, or denigrating to any particular group of people (and sometimes animals as well). Use of inclusive language might be considered a form of political correctness; often the term "political correctness" is used to refer to this practice, either as a neutral description by supporters or commentators in general or with negative connotations among its opponents.

Zineb defined inclusive language as "a language that is actually free from words or phrases that are stereotyped or discriminatory. So for a very long time and in many languages, like French, for instance, the masculine form was the default expression in any context. So for example, people would say, "During the executive meeting, chairmen are leading the discussion." But this could be a chairwoman. But the masculine would actually be used."

About 8 minutes into the...

Read Full Story: https://www.seroundtable.com/google-inclusive-language-in-search-32553.html

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