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Business owners and marketing managers are spoiled for choice when it comes to connecting with customers. For maximum impact, it’s important to match the most effective digital marketing channels with the relevant marketing funnel stages.
This helps you to develop a strong marketing strategy—using various approaches to raise awareness, generate interest, build connections, and persuade people to buy. You can then utilize the best CRM software to map and preserve these customer connections for future use in marketing and sales.
We’ve already explored what marketing funnel stages are, and the customer journey through each one. We’ve also highlighted the main marketing channels and how each of them works. Here, we’re bringing those approaches together, and suggesting ways to use each digital channel based on the specific marketing funnel stage.
We’ll start by reminding you of the marketing funnel stages and the most common digital marketing channels. Then, we’ll share examples of using these channels based on each funnel stage, and suggest some of the best marketing software for each one.
Recapping the TOFU, MOFU, and BOFU marketing funnel stages
Specific marketing funnel models do vary, but they share some common characteristics—namely, the “level” of the funnel that your potential customers are currently in. They are:
- Top Of Funnel or TOFU: raising awareness of your business, brand, products, and services to get potential customers to your...
Read Full Story: https://www.techradar.com/features/the-best-digital-channels-for-marketing-funnel-stages
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