It’s crucial with nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website that Google’s algorithm absolutely loves. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors. Here, I’ll discuss the differences between the two, explain the importance of on-page SEO and go over the most essential on-page SEO factors.
On-page and off-page SEO
On-page factors all have to do with elements on your own website. These factors include your technical set-up – the quality of your code – textual and visual content, UX design, mobile friendliness and speed of your site.
On the other side, there are off-page factors, like links from other websites, social media attention and other marketing activities that take place outside your own website.
If you focus on off-page SEO, you’re mostly aiming to get more links to your site. The more relevant links you get, the higher your ranking in Google will be. Want to get more links to your site? We have several posts and use this tool for link building.
Importance of on-page SEO
On-page SEO consists of all the elements of SEO that you have control over. If you own a website, you can control the technical issues and the quality of your content to rank higher in the SERPs (search engine results...
Read Full Story: https://www.business2community.com/seo/why-on-page-seo-is-crucial-and-how-to-improve-it-02445850
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