How Do I Deal With Large-Scale Pagination Issues? - Search Engine Journal

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Today’s Ask An SEO question is pretty specific, and yet the issue and advice could apply to a lot of situations.

Annika in Stockholm asks:

“We have four sites with many destination pages listing a lot of hotels. Our UX department decided to show a list of 10 hotels and then a button that, when clicked, adds 10 more hotels to the list and so on. The URL stays the same but with different parameters.

How can I, from an SEO perspective, make sure that all hotel pages are indexed?

There are a lot of images in the list so it’s not an option to “view all” due to speed. Until now, we have used a solution with rel=next and rel=prev, but I’ve read that solution is no longer supported by Google.

Infinite scroll, as well as traditional pagination, is not an option either due to UX. So, what’s the best practice here?

I have struggled with this for many years and would really appreciate a solution for my dilemma.”

Great question, Annika.

Just because search engines don’t support rel=prev and rel=next anymore doesn’t necessarily mean websites have to re-design their sites or remove those tags.

For anyone who is curious, there’s no harm in leaving the tags up. They won’t hurt you.

The heart of this question though is how to deal with pagination in both a user and...

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