Everybody’s got a blog these days. Can blogging help your business? Learn about four ways that blogging can bring in additional revenue to your business.
It seems like everyone has a blog these days. What is a blog? Could your business benefit by adding a blog to your website? Learn what a blog is and check out the following four ways that blogging can boost profits and generate passive income.
What Is a Blog?
By definition, a blog is “a regularly updated website or web page.” Blog posts are usually short, informative articles of 300 to 1500 words. Blogs are centered around a subject or a group of related subjects such as tech, entertainment, homeopathic medicine, or how to care for your labradoodle.
In a way, a blog is like a resume for your business. When a potential customer scans the headlines of your blog, they get a feel for what you know and what you can do. We’ll examine this more in the next section.
If you’d like further information on creating a resume for yourself, check this out. Blogging can be a great thing to include on your resume! Successful use of a blog can demonstrate communications and marketing skills.
- Attracting Customers and Establishing Expertise
Blogs can help new customers find your website. They do this in several ways. A well-written blog boosts your site’s Search Engine Optimization (SEO) through the use of keywords and other factors. When someone searches Google for one of those keywords, your website may appear higher in the search...
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