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So you’ve bought an online business. Now what?
First, congratulations. Purchasing a business is an accomplishment worth celebrating. Think about all the elements of your business that attracted you to it from the beginning.
What made it appealing?
Perhaps that SaaS business has a strong potential to scale. That content site is generating a healthy amount of organic traffic. Or your ecommerce store has a steady stream of income.
The common denominator between all these assets? A potential to grow.
When it comes to thinking about your business long term, scaling should be in your list of priorities. Here’s how you can accomplish just that.
1. Make data-driven decisions
The numbers don’t lie. The stats are there for a reason. When it comes to successfully running your online business, don’t rely solely on your wants and desires. Gaining insight on your target market, consumers and customer purchasing behaviors is the key to running a flourishing business in the long run. If you consistently offer your customers exactly what they’re looking for, you’ll be able to identify and forecast market trends for your business.
When it comes to collecting data for your online business, here are some tools and key information to consider:
- Use Google Optimize. Google Optimize works as an editor and a reporting suite, allowing you to create various altered versions of your page while using data from your linked Google...
Read Full Story: https://www.entrepreneur.com/article/401794
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