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Websites in multiple languages allow you to target people based on their language preference.
But can the use of different languages affect your organic search rankings?
Read on to learn whether there is any connection between language and improved Google rankings.
The Claim: Language Is A Ranking Factor
If you want to reach people who speak English, your content should be written in English.
However, that same English content probably won’t rank well in markets where Chinese, Arabic, or Spanish dominate.
Businesses that want to reach customers who speak different languages in specific countries can do so by creating content in multiple languages.
So it seems logical that language plays some sort of a role in how Google ranks webpages, right?
You can tell search engines what language and country they are targeting using the following methods.
The first option is to use the hreflang attribute, which tells search engines the target language and country for the page.
<link rel=”alternate” href=”https://www.site.com” hreflang=”en-uk”>
The second option is to use the content language meta tag, which tells search engines the target language and country for the page.
<meta http-equiv=”content-language” content=”en-uk”>
In both examples, the...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/language/
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