BrightEdge, known for its focus on search engine optimization, on Monday released insights into Black Friday and Cyber Monday trends, and how Google searches changed during these traditional holiday shopping days.
During the past month, BrightEdge tracked 500 ecommerce-related keywords including informational, navigational, and transactional intents to get a sense of how results fluctuated to accommodate shoppers on Black Friday and Cyber Monday.
While the data does not show dramatic swings, it does illustrate several interesting fluctuations during the 2021 holiday season.
The following are among these fluctuations:
- Amazon’s dominance was less apparent during Black Friday and Cyber Monday.
- Regular web results became increasingly diverse as the holiday season kicked into gear.
- Informational content still matters.
- Category pages continue to dominate ecommerce.
- The home page continues to lose ground.
- FAQ schema is more present with higher-ranking pages.
- For ecommerce, it appears to be critical for marketers to focus on the shopping experience their category page offers by providing valuable answers to customer questions while making it easy to get into products for which they may shop.
BrightEdge also published the results from a 2021 State of SEO Webinar. Survey results included 750 SEO and digital marketers who were asked how search engine updates will impact business in 2022. More than 97% of respondents said it would impact workload in three main areas in content...
Read Full Story: https://www.mediapost.com/publications/article/369597/amidst-dramatic-seo-swings-what-marketers-should.html
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