What should your marketing checklist be over Christmas and New Year? - The Drum

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Wrapping everything up for Christmas can be exciting, but for businesses, wrapping up might prove to be a little less exciting.

Tying up loose ends, sending out communications to staff, customers and clients, all the while ensuring your brand’s still gaining exposure whilst shut for the festive season can be a tough task.

However, with our simple Christmas marketing checklist, we can make things a little easier.

1.) Set your Google My Business opening hours

Forgetting to update your Google My Business (GMB) hours can disgruntle customers. It might be the case that your GMB listed hours communicate that you’re open, meaning a loyal customer may visit your shop or premises to find that you’re actually closed. On the flip side, a customer might want to visit your store and quickly Google your brand to check your Christmas opening times, only to find out that your business is closed and you lose out on their custom.

Setting your Google My Business hours is just as important as all other aspects of your Christmas marketing, so be sure to keep on top of your listed times.

2.) Set your opening hours on social media

If you’ve changed your GMB hours, you’ll have to change your opening hours on social media as well. You don’t want to be confusing customers with opening hours...

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