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This article was contributed by Atul Jindal, digital marketer, and web design engineer at Adobe.
You have put in a lot of effort in driving traffic to your website. But what’s the point of all these web visitors if they don’t buy what your website sells or do what it wants them to do? Traffic acquisition is not the end. It is the means to an end. And what is the end? Customer acquisition.
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To convert your web traffic into leads and leads into customers, you need to optimize your sales funnel. In other words, you need conversion rate optimization (CRO). In this day and age, when your customers have more options than ever before, you need to fuel your CRO efforts with data-driven insights. Otherwise, it will not cut it. In this article, we will discuss ten powerful data-driven CRO strategies you can use to convert your web visitors and social followers into leads and leads into paying customers.
Importance of CRO
CRO is critical for your online stability. First and foremost, CRO directly affects your bottom line. When done right, it can increase your sales and decrease customer acquisition costs. Once that happens, you might see a tangible increase in your revenue.
Secondly, CRO reveals in-depth data. That means, once you go through the process, you end up with...
Read Full Story: https://venturebeat.com/2021/12/23/10-data-driven-strategies-to-spark-conversions-in-2022/
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