Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there's a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate - and in some cases, may actually hurt your brand in other countries.
To avoid this potential pitfall, a robust international SEO strategy is critical. Here's what you need to know about what it is, how it works, how it'll benefit you, and what steps you can take to create an effective plan.
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International SEO Strategy
An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. The goal of international SEO is to make it easy for search engines to identify where your business operations are located and what languages you support.
Effective strategies leverage a combination of geographic and language data to develop SEO plans that drive reliable ROI. A strong international SEO strategy will help your company reach new markets and multiply revenue.
What does international SEO do for company websites?
An international SEO strategy for websites focuses on creating content that's applicable to local markets, as well...
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