Video rich snippets are enriched organic search results in Google. They’re an opportunity to generate more clicks, especially on mobile.
On desktop, video snippets aren’t as prominent. They also contain the date (from the video itself), which creates confusion with conventional dated snippets.
Video Rich Snippets vs. Carousels
Publishers often mistake video rich snippets with video carousels. Both are organic search opportunities, albeit different.
Video carousels are a separate section in the results. They mainly consist of YouTube videos. Clicking any thumbnail in the carousel takes searchers to the video on YouTube or a similar host. Carousels can generate video views and traffic to a website by embedding links in the outro.
Conversely, video rich snippets reside in Google search results within the standard organic listings. Clicking the thumbnail takes searchers to the page that contains the video. Thus video rich snippets build direct clicks to a site.
The best-case scenario is for a video to appear in a rich snippet and a carousel on the same results page. This will place the thumbnail in both sections in mobile search results, generating video views and clicks.
How to Optimize
The first step in optimizing for video rich snippets is to embed the video on your site. Again, try to host the video on YouTube.
Although the embed doesn’t have to be your video. Any useful and relevant video is a candidate for an embed and thus a rich snippet. For example, the rich snippet...
Read Full Story: https://www.practicalecommerce.com/seo-drive-clicks-with-video-rich-snippets
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