If you do a search in Google or Bing for [adam and eve] or [jack and jill], both very G rated phrases that also have very X rated companies behind it, you will get mixed results. On the Google Search organic results, by default, the sex toy companies websites are filtered out. But the Google Ads, by default, show ads to those sex toy company brands.
I know this is a sensitive topic and the views on this are pretty widespread but let me lay those views out...
Clearly, both Google and Bing's free organic results has a policy to filter out the adult oriented sites for a search on either [adam and eve] or [jack and jill]. Adam and Eve is a 50+ year old company, pre-dating Google by about 27 years. If Google was around 70 years ago, and SEOs existed, every SEO would have told them not to name their company Adam and Eve. The SafeSearch filter is super picky and hard to get Google to reclassify. But the company has its brand and it is what it is.
That being said, if Google was worried about my kids searching for [adam and eve] or [jack and jill] and seeing adult oriented results, it would use the exact same policy that it uses for its organic results that it does for its paid results. But both search companies do not do that. For the Google Ads not to show the sex toy company for a query on [adam and eve] or [jack and jill], you need to explicitly tell Google to hide explicit results. But Google's free organic results hide the sex toy company websites without you explicitly...
Read Full Story: https://www.seroundtable.com/google-search-sex-toy-companies-vs-google-ads-32653.html
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