Your Handy Dandy Google EAT Checklist - Business 2 Community

Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-A-T quite a bit lately.

I recently did a talk for the Digital Summit Series about E-A-T and decided I would share that information with you, the loyal reader.

In case you’ve been under a rock or watching too much CNN…

Here is a definition from future Wellspring Digital Chat guest, Roger Montti…

“E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. Google created E-A-T for measuring the quality of content, particularly for third-party raters (QRG)” Roger Montti, Owner of Martinibuster.com

Quick E-A-T Facts

E-A-T is mentioned 137 times in the Quality Raters Guide. This is a guide updated regularly that serves as the handbook for the 10,000+ raters who assess whether or not Google’s SERPs (search engine results pages) are delivering quality links and information.

E-A-T is NOT an algorithm or ranking factor and is not directly measurable. The raters use E-A-T as a guide and the ratings they report back to Google inform any future algorithm changes.

So, in a way, E-A-T is more important than the current ranking factors and algorithms because it signals the future of those factors and algorithms. E-A-T is future-proofing your online presence.

Google Core Update and the Product Review Update have primarily been about E-A-T in one way or another. These updates could be considered the offspring of the Panda and Penguin algorithm updates.

Panda was content-related...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.