Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-A-T quite a bit lately.
I recently did a talk for the Digital Summit Series about E-A-T and decided I would share that information with you, the loyal reader.
In case you’ve been under a rock or watching too much CNN…
Here is a definition from future Wellspring Digital Chat guest, Roger Montti…
“E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. Google created E-A-T for measuring the quality of content, particularly for third-party raters (QRG)” Roger Montti, Owner of Martinibuster.com
Quick E-A-T Facts
E-A-T is mentioned 137 times in the Quality Raters Guide. This is a guide updated regularly that serves as the handbook for the 10,000+ raters who assess whether or not Google’s SERPs (search engine results pages) are delivering quality links and information.
E-A-T is NOT an algorithm or ranking factor and is not directly measurable. The raters use E-A-T as a guide and the ratings they report back to Google inform any future algorithm changes.
So, in a way, E-A-T is more important than the current ranking factors and algorithms because it signals the future of those factors and algorithms. E-A-T is future-proofing your online presence.
Google Core Update and the Product Review Update have primarily been about E-A-T in one way or another. These updates could be considered the offspring of the Panda and Penguin algorithm updates.
Panda was content-related...
Read Full Story: https://www.business2community.com/seo/your-handy-dandy-google-e-a-t-checklist-02448800
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